Golden-Nugget Marketing - Business and CRE - Shares August 27-31

Also published on LinkedIn Articles and our GoogleGroup InfoPortal

REMINDER:  We do ANALYSIS of Real Estate LEASEES, PROPERTIES, BUSINESSES

GOLDEN NUGGETS OF INFORMATION

Last week we introduced a powerful method of marketing - post “Golden Nuggets of Information” on Social Media multiple times daily or in regular emails (every 5-15 days).  We’ve been sharing the essence of articles and a few powerful comments regularly on social media.  They are: 

• Quickly consumed, memorable and powerful
• Linked to the source for much-deeper information
• The editing and summaries show understanding and thought leadership
• Mainly share content from professionals in Commercial Real Estate, Business Consulting, and Thought and Executive Leadership
• We share on:  LinkedIn (company), LinkedIn (personal), Twitter (automatically from LinkedIn), Google+, Facebook (company), and often Facebook (personal), then highlighted on this Blog (weekly), as a LinkedIn article (weekly) and our Group Announcement Portal (semi-monthly)
• A full list of these “Updates” is at LinkedIn.ProsperSystems.biz.

Of those shared, the savvy ones Like or Comment on these "Golden Nuggets" as additional exposure, as well as serve the community and remind their followers of their wisdom.

BUSINESS AND COMMERCIAL REAL ESTATE GOLDEN NUGGETS - AUGUST 27-31

Fabrizio Poli: DRONES ARE CHANGING AVIATION. "A Dubai ruler announced in Apr '17 he wanted 25 percent of all passenger trips in the city to be done by driver-less by 2030, with 10-passenger vans already cruising near the world's tallest building. Soon driver-less, 1-passenger DRONES will be in the skies starting July 2017 [video at YouTube.com], which had their flying debut over one of Dubai's skyscraper hotels." (Edited) Lnkd.in/d9m2e4b

Steven Greene: MASTERMIND GROUPS ACCELERATE - "The goal is to help each other succeed through support and education and well as OTHERS PEOPLES TALENT and insights. Form or join a mastermind group, face to face group, or online forums." (Edited - Search Meetup and the 'Net in your areas) Lnkd.in/eeDhzJ6

T. Boone Pickens: FRUGALITY. "Behaviors that my employees have adopted as their own: I don’t leave my office at night without turning my lights off. If I’m about to leave a conference room, I'll walk around the room to turn off the switch ... " (Edited) Lnkd.in/ekJvDTK

Alfred Gizzo: UNDERUTILIZED ONLINE MARKETING STRATEGIES - "FREE ONLINE ADVERTISING. Free advertising is offered by the top search engines: Google, Yahoo, Bing and Apple business listings. Search engines are competing for customers so need timely information." (Edited - more next week) Lnkd.in/eFgr9kV



Dave Kerpen: SECRETS to loving the WORK YOU'RE WITH (Lnkd.in/eKVEAF8):

• "Whether you're a peanut vendor, or a middle manager, or the CEO of a global empire, each of us has the freedom to infuse passion and spirit into whatever it is we are doing at this very moment." (Edited)

• "Take Regular BREAKS. They energize my brain, and help me see 'What's missing?' and helps me avoid silly mistakes like proof-reading after I've pressed send. --Cody McLain, CEO, SupportNinja" I hustle up 3 flights of stairs hourly or so. (Edited)

• "PAIR IT With Something You Love. After COMPLETING a task you might NOT love, reward yourself immediately with something that generates fonder feelings. Work through mundane tasks in advance of an enjoyable appointment, as a clear stop time and challenge to complete the task efficiently.  –Chuck Cohn, Founder and CEO, Varsity Tutors."  (Edited)

• "Use GYM TACTICS. I approach work tasks I'm not fond of the same as going to the gym. I tell myself that I must go, but I only have to stay for 15 minutes. Once I am there, fully dressed, and starting to sweat, 15 minutes goes by and usually I'm there for an entire workout. --Kim Kaupe, Co-Founder, ZinePak" (Edited)

• More to come over the next two weeks

Frank Kusmer: GROWTH DEBT CAPITAL-RAISING TIPS (Lnkd.in/emKvz7f):

• "Proper RECORD KEEPING, is too-often lacking among busy entrepreneurs, It's critical to maintain detailed professional financial records and annual fiscal statements, or you'll turn off a lender and shows poor managerial skills." (Edited) 

• "YOUR PLAN: Be fully prepared with a current business plan, showing past performance of your company, exactly how you will be spending the amount loaned, the competitive advantages, projected results and your capability to service the debt." 

• More next week

Anthony J James: TIPS 4 BUSINESS TRANSFORMATION (Lnkd.in/eQj8Tde):

• "HIGH-PERFORMANCE DIGITAL TEAM, responsible for developing, testing, and implementing a strategy to reach and engage target audiences through digital channels like web, mobile, and social, working hand-in-hand with marketing and product leaders." (Edited) 

• "CONSUMER EXPERIENCE must drive your consumer or 'user-facing' strategy. Don't believe you know what it "should be" - dooms you to failure. 'If you build it, they will NOT come' is a mantra that might have saved many entrepreneurs from disappointment and defeat!" (Edited) 

• More next week 

Jonah Berger: TIPS 2 INCREASE YOUR INFLUENCE (Lnkd.in/eCHF4Kw):

• "Be a CHAMELEON. Subtly imitating others' language, behavior, or facial expressions eases interactions, increasing liking, trust, and affiliation, and negotiators are 5 times more likely to reach an agreement and increases waiters’ tips by 70%." (Edited) 

• "Make CONSENSUS VISIBLE. To sway a group your way, build consensus for your ideas and make that support easily observable. Find people who already agree with you, and use their support to convince those on the fence." (Edited) 

Brad Smith: CEOs MUST CREATE STRONG CULTURE (Lnkd.in/e5t_zUR):

• "The culture you create lays the foundation that enables every other part of the company to grow and succeed." (Edited - steps follow)

• "EVERYONE’S IDEAS MATTER. Instead of deferring to ideas from the executives, make the meritocracy of your workers' ideas prevail. They are closest to the customer, and the work. Listen first, asking for ideas, then hold all ideas to the same scrutiny." (Edited) 

• "DOERS.  Academic debates are intellectually stimulating, but don’t get things done. Match inspiration with rigor and rapid experimentation." (Edited) 

• "REGULAR CHATS can be a great way to diagnose empowered levels.  Ask questions - better than it was six months ago? Making enough progress? What will help you be more effective? Why?" (Edited)

Brian Tracy: HOW TO COMMUNICATE CLEARLY (Lnkd.in/ehdCkcy): 

• "Success comes from your ability to communicate well. To be CLEAR, stop and think, and then proceed slowly, and it the other person still doesn't understand, REPHRASE it and say it again until that person says, 'Ha! Now I understand.'" (Edited) 

• "There's NOISE between any two responses, such as physical (trucks, TV, other conversations, mechanics), but also internal (hunger, distracted, emotional) that causes other to interpret you in a different way. " (Edited)

• "ASK QUESTIONS, such as 'How do you mean, or how do you mean exactly?' People will expand to make it clearer, and easier to respond intelligently." (Edited)

Jack with Suzy Welch: PRESENTATION RULES (Lnkd.in/eTTh8zy):

• "I’ve come to believe public speaking skill - to a 1,000 strangers or five close associates - is more essential than ever - sets your 'communication fingerprint,' My three rules of success ..." (Edited - "rules" to come daily) 

• "KEEP IT SIMPLE, but not simplistic, just not over-complicated and completely graspable. Know it and have a strong convictions. Don't wind through circuitous thinking to get to points, or bury 'em in data." (Edited) 

• "TELL WHAT THEY DON’T KNOW.  Don't rehash emails, well-worn messages or stories, or simply read from slides. Surprise and delight with NUGGETS OF INFORMATION - new, interesting, and make them smarter." (Edited)

• "LET YOUR PASSION RIP.  I'm not completely opposed to pensive, logical, near flatness, versus a whirling dervish you must show them how much you believe and care about the topic at hand. Today when I speak, it is always my most passionate lines that get the most engagement. 'If you’re a bore to the people who work for you, go slap yourself!'" (Edited)

Dr. Marshall Goldsmith: HOW 2 MANAGE KNOWLEDGE WORKERS (Lnkd.in/e7TK3fq): 

• LEADERs - DON’T PRETEND TO BE AN EXPERT! "Workers know more about their job than their bosses [and dig deeper to stay up with tech]. So how do you lead today’s highly-skilled professionals? Passion, support growth, value time, build networks and expand meaning," (Edited - details over the next week)

• "PASSION. Many professionals work long hours, so it’s more crucial than ever that they love their work. Those who LEAD by example and DEMONSTRATE passion help their followers infuse the same passion." (Edited)

• More next week 

Oleg Vishnepolsky: Effective PROJECT MANAGEMENT KEYS (Lnkd.in/ezQ5QsF):

• "Project managers need to be EMPOWERED TO LEAD. It is time to move into 21st century and call them project leaders!" (Edited) 

• "You MUST UNDERSTAND what you're managing - product [or service], and the technology behind it, various methodologies, user interfaces, quality assurance aspects, business and product/service strategy." (Edited)

• "SYNTHESIZE disparate sources of information. Project management is writing a novel from a bunch of short stories." (Edited) 

• More next two weeks  

Much more from earlier at LinkedIn.ProsperSystems.biz

PROSPER SYSTEMS, LLC (.biz) • Kenton H Johnson (.com), Founding Member

LinkedIn • LinkedIn Company Page • Google+ • Twitter • Facebook • Facebook Company Page • USA 302KentonJ (GoogleVoice 302-536-8665 to mobile and Hangouts)​

BRIEF • GROUP • Buying and Selling Interests • Subscription Consulting • Referral Income

NOTE:  We do ANALYSIS of Real Estate LEASEES, PROPERTIES, BUSINESSES and STARTUPS

Golden-Nugget Marketing - Business and CRE - Shares August 20-24

Also published on LinkedIn Articles and our GoogleGroup InfoPortal

NEW:  ANALYSIS of Real Estate LEASEES, PROPERTIES and BUSINESSES

GOLDEN NUGGETS OF INFORMATION

(Work for you?)

A method of marketing is to post “Golden Nuggets of Information” on Social Media multiple times daily or in regular emails (every 5-15 days).  We’ve been sharing the essence of articles and a few powerful comments regularly.  They are: 

• A service to our busy connections
• Quickly consumed, memorable and powerful
• Often immediately useful
• Linked to the source for much-deeper information
• We’ll be sharing our own original works as well
• Helps us stay top-of-mind
• The editing and summaries show understanding and thought leadership 

We mainly share content from professionals in: 

• Commercial Real Estate
• Business Consulting
• Thought and Executive Leadership 

LinkedIn is our main source, then we share on: 

• LinkedIn (company), LinkedIn (personal), Twitter (automatically from LinkedIn), Google+, Facebook (company), and often Facebook (personal)
• Follow any of them for regular Golden Nuggets of Information
• Then highlighted on this Blog (weekly), as a LinkedIn article (weekly) and our Group Announcement Portal (semi-monthly)

Of those shared, the savvy ones Like or Comment on these "Golden Nuggets" as additional exposure, as well as serve the community and remind their followers of their wisdom.

A full list of these “Updates” at LinkedIn.ProsperSystems.biz.

BUSINESS AND COMMERCIAL REAL ESTATE GOLDEN NUGGETS - AUGUST 20-24

Guy Minick and Bull Realty: OFFICE RENT GROWTH STEALS THE SHOW - "The first half of 2018 experienced the healthiest rent growth since 2016. Many U.S. metros enjoyed rent growth of 1% in the quarter and 4% year-over-year, according to REIS’ Q2 2018 Office Trends report." Lnkd.in/eKr3eCw

James Altucher: Rules 4 Entrepreneurial Success - "DISTRIBUTION is everything. Branding and distribution are key to your success. Get your name out there, whatever it takes. The best distribution is word of mouth, which is why your initial pricing doesn't matter." Lnkd.in/eTvp3d8

Fabrizio Poli: FEAR OF FLYING? "Overall, car travel is about 100 TIMES deadlier than flying. Aromatherapy, combined with massage, reduced anxiety and improved mood over a six-month period of use." (Edited - see his VIDEO, "25 Reasons Why Fear Of Flying Is Plane Silly") Lnkd.in/e6Vx9w4

Benjamin Spall:  "None of the 300 WORLD'S BEST and BRIGHTEST interviewed leave their mornings to chance:  Schedule your mornings, Don't let outside noise creep in, CUT EARLY MORNING CALLS AND MEETINGS." (Edited)  Lnkd.in/eYyfE53

Frank Kusmer: HOTEL FINANCING TIPS (Lnkd.in/ecg5pr2):

• "HISTORIC RENOVATION TAX CREDITS. Existing-hotel federal or state tax historic credits, may provide the additional financial incentives required to get the deal done. Determine if retaining the required key elements of the structure is financially viable versus new construction elsewhere." (Edited)

• "Fully-developed BUSINESS PLAN that's 'finance ready:' permitting issues, marketing feasibility studies, standard hotel performance data comparisons, rehab/conversion inspections and engineering reviews and stand-alone mixed-use hotel and the other component analyses." (Summarized) 

• "Operating hotels' ACQUISITIONS / RENOVATIONS easier to finance - Hotels with net operating income have cash flow to help secure financing. An acquisition with up-gradable structure and strong market may be an excellent opportunity. Some provide a lower-cost, more financially-sound way to enter a market versus new construction." (Summarized) 

• "Secure required EQUITY. Project sponsors must secured their equity requirement to be finance ready, well within the sponsors' financial means." (Summarized)

• "ENSURE MARKET SUPPORTS HOTEL: price point ADR, occupancy target and quality level support pro-forma returns. A lack of successful comparables make for higher risk. Prove demand for YOUR kind of hotel. Branded hotels, especially premium, help underwriters predict performance." (Summarized) 

Anthony J James:

For noting: Traveling to Europe as a military kid, and every opportunity since, has opened my eyes to many more opportunities, and allowed me to relate better with people in many other cultures." Lnkd.in/eudc7cB  

PREVENT BORING INNOVATION with the BUILD/BURY IT TEST (want a 'Yes!' and Buyers available for those with ALL 'Yes's - Lnkd.in/dkEE_SF):

• "Is it giving customers MORE CHOICE?" Expanding options is REQUIRED due to continually-increasing pre-sales 'Net research and data depth. 

• "Is it tapping in to talent and ideas normally outside the firm?" 

•  "Does it change the way you communicate with customers?"

• "Does the concept change the way your firm makes its products/does business?" (Edited)

Brad Feld:  

FUTURE IS HERE - HOLOGRAPHIC DISPLAY. "Until now, no one has been able to make a scalable device that would let groups of people, unaided by a VR or AR headset, see and touch a living and moving 3D world. That’s changing today with the launch of the Looking Glass on Kickstarter." (Edited) Lnkd.in/e2e6CJ9

CHANGE 2% - "To improve your business, focus on changing things by 2%: prices, variable costs, vendor discount, pre/early-pay discount, recurring payables, business discount, cash discount, etc, etc." I suggest 1.02^365 instead of the Feld's 1.01 vs .99^365! (Summarized) Lnkd.in/ep32U6f

Michael Beckerman:

TRUE CRE-TECH INFLUENCERS - "ACCESSIBILITY. THE BEST people respond to [LinkedIn-Invite] call and email [professional collaboration requests and follow-ups]." Top-34 List (Summarized - more to come) Lnkd.in/egWEQNN

TO BUILD SOCIAL MEDIA FOLLOWERS (Lnkd.in/dbEKF2v):

• "PODCASTS/BLOGS. With social media rapidly increasing in importance and value in the business world, I will take any advice I can get! ... A great example recently of an 'old school' tactic is FUBU founder Daymond John admitting he called up podcaster/blogger, James Altucher, to get on his podcast show!" (Summarized)

• "MEET someone who is also active on social media in your space. Ask how you can help them build their following and how you might be able to "Collaborate" (along with "Teamwork" are forgotten words these days)." [Edited]

• "Tweet/POST insights from an EVENT, since the media doesn’t cover a lot of events anymore: be THE SOURCE of content from that event." (Summarized)

• "TAKE BREAKS! The antithesis of what experts preach, but taking a time-out from posting or writing is actually a good thing. Shows your followers that you a) have a life and b) are more concerned with quality than quantity. If you have nothing to say, don’t say it!" (Summarized)

• "REACH OUT to people who have strong followings (or who you admire), asking for advice. You'll learn something that you can apply to your own social media strategy - works wonders. Connect on LinkedIn and other platforms." [Edited]

James Altucher: RULES 4 ENTREPRENEURIAL SUCCESS (Lnkd.in/eTvp3d8):

•  "DON'T BE GREEDY. Price your product inexpensively so people will buy. Then you can price upgrades, future products and future services more expensively." (Edited)

• "EMPLOYEES NEED BOUNDARIES. Sometimes they need to be told no. But within boundaries, let them play." (Summarized)

• "BUY EMPLOYEES GIFTS. Massages, Tickets, whatever. Happy employees are productive employees, who are more likely to stick around for the long haul, even if offered more money. And I wanted them to be able to say, 'It was the best! The boss bought us all massages.'"(Edited)

• "Be GRATEFUL, and pray for success, your customers. and even your competitors - the better they do, the bigger the market gets, and if one of them breaks out, they can buy you!" (Edited)

• Many more earlier at LinkedIn.KentonHJohnson.com

Christopher Pennington via Anthony Jackson: BIG MISTAKES with BUSINESS ASSETS & IP (EU/2015 - Lnkd.in/eyR-7ZY).

• "THINK THIS IS COMPLICATED Business people are put off by 'taxation' and 'offshoring.' Think of it more as selecting a good pension plan, protecting your revenue to invest in yourself, grow the business faster and enhance your final valuation." (Summarized)

• "DON’T ACKNOWLEDGE BEST INCORPORATION LOCATION - Just because you live in a place doesn’t mean you have to set up your company there. Select a location to set your international management structure ideally to serve operational needs, and if possible, somewhere where you'd like to spend creative time. Choose a balance between: lifestyle, Tax Incentives, and ease of connection to target locations." (Summarized)

• "INTELLIGENT PLANNING'S UNETHICAL - The EU has created some amazing Tax & Financing incentives to stimulate Social & Economic diversity across the union. Why wouldn't you explore them further?" [Edited]

• "FAILURE TO ACKNOWLEDGE IP - Intellectual property is NOT the Entrepreneur. Identify & Register your IP in a corporate entity, with proper Trademarks, Patents, Systems & Processes, ideally in a location where the taxation is low but still onshore - wherever you choose to Incorporate." (Summarized)

• "THINKING YOU’RE TOO SMALL. Get knowledge today and incorporate it into your business plan. Entrepreneurs can raise money more easily by demonstrating a solid corporate structure." (Edited)

Fabrizio Poli: "Private-jet HUMANITARIAN MISSIONS have flown for: Disaster relief (flying food, medicine, clothing), Life-flight service (patients for life-saving medical procedures), Emergency transfers (organ, blood, serum), Volunteer transportation (Military Soldiers, Red Cross, National Guard units)." (Summarized) Lnkd.in/eFWCZCt

Oleg Vishnepolsky:

Automation will CREATE JOBS- "Tired of hearing of how my beloved technology will cause grief and despair. Serious economists such as Dr. David Autor of MIT and Dr James Bessen of Boston University say that automation and technology has always lead to CREATION of new jobs all throughout history." (Edited) Lnkd.in/ejmqPEi

ALL REQUIRED SIGNS YOU'RE IN THE RIGHT JOB / WORK - "Employer / Client STATES PLANS clearly. Company should publicly advertise its BRIGHT FUTURE ... and YOURS." (Summarized) Lnkd.in/ewsAQcB

"PROJECT MANAGERS lead projects and initiatives, discover and manage dependencies, issues and risks, and bring everything to a quick resolution. [KEYS NEXT WEEK] Most importantly, they are responsible to bring projects to successful completions." (Edited - more next week) Lnkd.in/ezQ5QsF

See all shares at LinkedIn.ProsperSystems.biz 

PROSPER SYSTEMS, LLC (.biz) • Kenton H Johnson (.com), Founding Member

LinkedIn • LinkedIn Company Page • Google+ • Twitter • Facebook • Facebook Company Page • USA 302KentonJ (GoogleVoice 302-536-8665 to mobile and Hangouts)​

BRIEF • GROUP • Buying and Selling Interests • Subscription Consulting • Referral Income

NEW:  ANALYSIS of Real Estate LEASEES, PROPERTIES, BUSINESSES and STARTUPS