Golden-Nugget Marketing - Business and CRE - Shares August 20-24

Also published on LinkedIn Articles and our GoogleGroup InfoPortal

NEW:  ANALYSIS of Real Estate LEASEES, PROPERTIES and BUSINESSES

GOLDEN NUGGETS OF INFORMATION

(Work for you?)

A method of marketing is to post “Golden Nuggets of Information” on Social Media multiple times daily or in regular emails (every 5-15 days).  We’ve been sharing the essence of articles and a few powerful comments regularly.  They are: 

• A service to our busy connections
• Quickly consumed, memorable and powerful
• Often immediately useful
• Linked to the source for much-deeper information
• We’ll be sharing our own original works as well
• Helps us stay top-of-mind
• The editing and summaries show understanding and thought leadership 

We mainly share content from professionals in: 

• Commercial Real Estate
• Business Consulting
• Thought and Executive Leadership 

LinkedIn is our main source, then we share on: 

• LinkedIn (company), LinkedIn (personal), Twitter (automatically from LinkedIn), Google+, Facebook (company), and often Facebook (personal)
• Follow any of them for regular Golden Nuggets of Information
• Then highlighted on this Blog (weekly), as a LinkedIn article (weekly) and our Group Announcement Portal (semi-monthly)

Of those shared, the savvy ones Like or Comment on these "Golden Nuggets" as additional exposure, as well as serve the community and remind their followers of their wisdom.

A full list of these “Updates” at LinkedIn.ProsperSystems.biz.

BUSINESS AND COMMERCIAL REAL ESTATE GOLDEN NUGGETS - AUGUST 20-24

Guy Minick and Bull Realty: OFFICE RENT GROWTH STEALS THE SHOW - "The first half of 2018 experienced the healthiest rent growth since 2016. Many U.S. metros enjoyed rent growth of 1% in the quarter and 4% year-over-year, according to REIS’ Q2 2018 Office Trends report." Lnkd.in/eKr3eCw

James Altucher: Rules 4 Entrepreneurial Success - "DISTRIBUTION is everything. Branding and distribution are key to your success. Get your name out there, whatever it takes. The best distribution is word of mouth, which is why your initial pricing doesn't matter." Lnkd.in/eTvp3d8

Fabrizio Poli: FEAR OF FLYING? "Overall, car travel is about 100 TIMES deadlier than flying. Aromatherapy, combined with massage, reduced anxiety and improved mood over a six-month period of use." (Edited - see his VIDEO, "25 Reasons Why Fear Of Flying Is Plane Silly") Lnkd.in/e6Vx9w4

Benjamin Spall:  "None of the 300 WORLD'S BEST and BRIGHTEST interviewed leave their mornings to chance:  Schedule your mornings, Don't let outside noise creep in, CUT EARLY MORNING CALLS AND MEETINGS." (Edited)  Lnkd.in/eYyfE53

Frank Kusmer: HOTEL FINANCING TIPS (Lnkd.in/ecg5pr2):

• "HISTORIC RENOVATION TAX CREDITS. Existing-hotel federal or state tax historic credits, may provide the additional financial incentives required to get the deal done. Determine if retaining the required key elements of the structure is financially viable versus new construction elsewhere." (Edited)

• "Fully-developed BUSINESS PLAN that's 'finance ready:' permitting issues, marketing feasibility studies, standard hotel performance data comparisons, rehab/conversion inspections and engineering reviews and stand-alone mixed-use hotel and the other component analyses." (Summarized) 

• "Operating hotels' ACQUISITIONS / RENOVATIONS easier to finance - Hotels with net operating income have cash flow to help secure financing. An acquisition with up-gradable structure and strong market may be an excellent opportunity. Some provide a lower-cost, more financially-sound way to enter a market versus new construction." (Summarized) 

• "Secure required EQUITY. Project sponsors must secured their equity requirement to be finance ready, well within the sponsors' financial means." (Summarized)

• "ENSURE MARKET SUPPORTS HOTEL: price point ADR, occupancy target and quality level support pro-forma returns. A lack of successful comparables make for higher risk. Prove demand for YOUR kind of hotel. Branded hotels, especially premium, help underwriters predict performance." (Summarized) 

Anthony J James:

For noting: Traveling to Europe as a military kid, and every opportunity since, has opened my eyes to many more opportunities, and allowed me to relate better with people in many other cultures." Lnkd.in/eudc7cB  

PREVENT BORING INNOVATION with the BUILD/BURY IT TEST (want a 'Yes!' and Buyers available for those with ALL 'Yes's - Lnkd.in/dkEE_SF):

• "Is it giving customers MORE CHOICE?" Expanding options is REQUIRED due to continually-increasing pre-sales 'Net research and data depth. 

• "Is it tapping in to talent and ideas normally outside the firm?" 

•  "Does it change the way you communicate with customers?"

• "Does the concept change the way your firm makes its products/does business?" (Edited)

Brad Feld:  

FUTURE IS HERE - HOLOGRAPHIC DISPLAY. "Until now, no one has been able to make a scalable device that would let groups of people, unaided by a VR or AR headset, see and touch a living and moving 3D world. That’s changing today with the launch of the Looking Glass on Kickstarter." (Edited) Lnkd.in/e2e6CJ9

CHANGE 2% - "To improve your business, focus on changing things by 2%: prices, variable costs, vendor discount, pre/early-pay discount, recurring payables, business discount, cash discount, etc, etc." I suggest 1.02^365 instead of the Feld's 1.01 vs .99^365! (Summarized) Lnkd.in/ep32U6f

Michael Beckerman:

TRUE CRE-TECH INFLUENCERS - "ACCESSIBILITY. THE BEST people respond to [LinkedIn-Invite] call and email [professional collaboration requests and follow-ups]." Top-34 List (Summarized - more to come) Lnkd.in/egWEQNN

TO BUILD SOCIAL MEDIA FOLLOWERS (Lnkd.in/dbEKF2v):

• "PODCASTS/BLOGS. With social media rapidly increasing in importance and value in the business world, I will take any advice I can get! ... A great example recently of an 'old school' tactic is FUBU founder Daymond John admitting he called up podcaster/blogger, James Altucher, to get on his podcast show!" (Summarized)

• "MEET someone who is also active on social media in your space. Ask how you can help them build their following and how you might be able to "Collaborate" (along with "Teamwork" are forgotten words these days)." [Edited]

• "Tweet/POST insights from an EVENT, since the media doesn’t cover a lot of events anymore: be THE SOURCE of content from that event." (Summarized)

• "TAKE BREAKS! The antithesis of what experts preach, but taking a time-out from posting or writing is actually a good thing. Shows your followers that you a) have a life and b) are more concerned with quality than quantity. If you have nothing to say, don’t say it!" (Summarized)

• "REACH OUT to people who have strong followings (or who you admire), asking for advice. You'll learn something that you can apply to your own social media strategy - works wonders. Connect on LinkedIn and other platforms." [Edited]

James Altucher: RULES 4 ENTREPRENEURIAL SUCCESS (Lnkd.in/eTvp3d8):

•  "DON'T BE GREEDY. Price your product inexpensively so people will buy. Then you can price upgrades, future products and future services more expensively." (Edited)

• "EMPLOYEES NEED BOUNDARIES. Sometimes they need to be told no. But within boundaries, let them play." (Summarized)

• "BUY EMPLOYEES GIFTS. Massages, Tickets, whatever. Happy employees are productive employees, who are more likely to stick around for the long haul, even if offered more money. And I wanted them to be able to say, 'It was the best! The boss bought us all massages.'"(Edited)

• "Be GRATEFUL, and pray for success, your customers. and even your competitors - the better they do, the bigger the market gets, and if one of them breaks out, they can buy you!" (Edited)

• Many more earlier at LinkedIn.KentonHJohnson.com

Christopher Pennington via Anthony Jackson: BIG MISTAKES with BUSINESS ASSETS & IP (EU/2015 - Lnkd.in/eyR-7ZY).

• "THINK THIS IS COMPLICATED Business people are put off by 'taxation' and 'offshoring.' Think of it more as selecting a good pension plan, protecting your revenue to invest in yourself, grow the business faster and enhance your final valuation." (Summarized)

• "DON’T ACKNOWLEDGE BEST INCORPORATION LOCATION - Just because you live in a place doesn’t mean you have to set up your company there. Select a location to set your international management structure ideally to serve operational needs, and if possible, somewhere where you'd like to spend creative time. Choose a balance between: lifestyle, Tax Incentives, and ease of connection to target locations." (Summarized)

• "INTELLIGENT PLANNING'S UNETHICAL - The EU has created some amazing Tax & Financing incentives to stimulate Social & Economic diversity across the union. Why wouldn't you explore them further?" [Edited]

• "FAILURE TO ACKNOWLEDGE IP - Intellectual property is NOT the Entrepreneur. Identify & Register your IP in a corporate entity, with proper Trademarks, Patents, Systems & Processes, ideally in a location where the taxation is low but still onshore - wherever you choose to Incorporate." (Summarized)

• "THINKING YOU’RE TOO SMALL. Get knowledge today and incorporate it into your business plan. Entrepreneurs can raise money more easily by demonstrating a solid corporate structure." (Edited)

Fabrizio Poli: "Private-jet HUMANITARIAN MISSIONS have flown for: Disaster relief (flying food, medicine, clothing), Life-flight service (patients for life-saving medical procedures), Emergency transfers (organ, blood, serum), Volunteer transportation (Military Soldiers, Red Cross, National Guard units)." (Summarized) Lnkd.in/eFWCZCt

Oleg Vishnepolsky:

Automation will CREATE JOBS- "Tired of hearing of how my beloved technology will cause grief and despair. Serious economists such as Dr. David Autor of MIT and Dr James Bessen of Boston University say that automation and technology has always lead to CREATION of new jobs all throughout history." (Edited) Lnkd.in/ejmqPEi

ALL REQUIRED SIGNS YOU'RE IN THE RIGHT JOB / WORK - "Employer / Client STATES PLANS clearly. Company should publicly advertise its BRIGHT FUTURE ... and YOURS." (Summarized) Lnkd.in/ewsAQcB

"PROJECT MANAGERS lead projects and initiatives, discover and manage dependencies, issues and risks, and bring everything to a quick resolution. [KEYS NEXT WEEK] Most importantly, they are responsible to bring projects to successful completions." (Edited - more next week) Lnkd.in/ezQ5QsF

See all shares at LinkedIn.ProsperSystems.biz 

PROSPER SYSTEMS, LLC (.biz) • Kenton H Johnson (.com), Founding Member

LinkedIn • LinkedIn Company Page • Google+ • Twitter • Facebook • Facebook Company Page • USA 302KentonJ (GoogleVoice 302-536-8665 to mobile and Hangouts)​

BRIEF • GROUP • Buying and Selling Interests • Subscription Consulting • Referral Income

NEW:  ANALYSIS of Real Estate LEASEES, PROPERTIES, BUSINESSES and STARTUPS

Holiday Gifts. Meet, and Substantial Referral Opportunities

​​Good Afternoon Fellow Collaborators!

GIFTS

​​Please share our Startup Steps with aspiring startups and expansions - will save them years and fortunes:  StartupSteps.ProsperSystems.biz

The Steps page includes an offer for a FREE 2-page Overview analysis - suggested format and important CONTENT at MissionMarketMGTMoney.pskhj.com

There's a more-detailed outline at our Startups 2.0™ Course Proposal, which we are happy to do the 4-hour version for a 5-person group or a college-level class at no charge, IF arranged before Jan 15th.

The first of these Steps are detailed in our Articles on Linkedin and our Blog - again complimentary.

We'll also discount our main, Subscription Consulting Service 20% through January 15th 

There's a highly-useful discovery in the NOTE above the routes below.

MEET, VISIT or REFER (for substantial compensation):  Prosper Systems' Trip Dec 15-24, Littleton (Denver) CO to/around Sedona AZ

WHO:  Kenton Johnson, Founding Member Prosper Systems, and Companion.
  Connected to us$Bln Buyers, us$50mm Funders and us$100mm Lenders

WHEN:

• "On the road" – Thursday Dec 15th through Friday afternoon Dec 16th – see routes below
• In and around Sedona – Friday afternoon Dec 16th through Friday morning Dec 23rd.
• "On the road again" – Friday morning Dec 23rd through Saturday afternoon Dec 24th

WHERE:  Sedona AZ, with side trips to areas in Northern Arizona, as well as the travel between there and Littleton (Denver) CO – see routes below

WHY:  Meet and Visit you or your Collaborators, Projects and Referrals.   Who do YOU Know?":

• Projects and their Owners
• Buyers and Investors
• Intermediaries, Consultants, and other Collaborators
• Real Estate, Business, Commodities and Private-Placement Securities Brokers
• Attorneys, Referrers and Representatives
• Other Collaborative Venturers
• Projects – in Development or for Sale – Refer with introductory Information and NDAs:
  • Rare Assets – Art, Cars, Boats – us$10mm++
  • Businesses – High-Tech – growing to us$30mm++ Annual Net Profits
  • Turnkey Income Properties – Hotels, Apartment Complexes, Malls, Office Buildings, Industrial Parks, growing to us$10mm++ Net Operating Income
  • Energy Fields – Oil, Gas, Shale, Wind, Solar, Geothermal, with us$1bln++ in-ground assets
  • Oil or Gas – up to 50% of volume at set price for 1-5 years – us$50mm+
  • Mines – Gold, Silver, PGM, Other Metals, Coal, Uranium, Gravel, Other Minerals, with us$1bln++ in-ground assets
  • See Full list of Buying And Selling Interests

SCHEDULE ASAP:  Email us for a meeting or showing. We'll have a web-enabled laptop, tablet and phone for last-minute scheduling or changes, and signing NDAs and viewing maps.

VISIT US:  We'll be at Sedona Pines Resort, 6701 Arizona Hwy 89A, Sedona, AZ 86336, with Swimming Pool, Spa, BBQ Grills, Full Kitchen and a pull out queen bed for overnight guests.

MORE INFORMATION on Prosper Systems LLC:

• Overview
• Buying and Selling Page
• Buying and Selling Interests Page
• Startup/Expansion Consulting Page
• Referral Compensation Page

MAPS:  Meet/Visit Opportunities while traveling to/from, Dec 15-16 or Dec 23-24, and in Sedona, Dec 16-23. Final routes determined by appointments

NOTE:  You can see your Google Contacts (with addresses) on Google Maps ON YOUR MOBILE DEVICES, WHEN NOT ROUTING,
then call/email them to arrange a connection.
In the Google Maps App, click Settings > Personal Content > Google Contacts (turn on)

Via Grand Junction CO

Via Durango CO

Via Albuquerque NM

While in Sedona

SEE YOU or your REFERRALS ... SOON ... Happy Holidays!

Latest version stored at NextTrip.ProsperSystems.biz

PROSPER SYSTEMS, LLC (.biz)  •  Kenton H Johnson (.com), Founding Member
LinkedIn  •  LinkedIn Company Page  •  Google+  •  Twitter  •  Facebook  •  Meetup
USA 302-Kenton-J - GoogleVoice 302-536-8665; transcribed voice messages and text; forwards to mobile and GoogleTalk

Plz Refer or Participate: StartUp Info, Commercial / Residential Properties, Financing, Books, LinkedIn

From Blog.ProsperSystems.biz

or Group.ProsperSystems.biz

ADD US TO YOUR ANNOUNCEMENT LIST

Fellow Collaborators:  This is our 1-2x Monthly Announcement Post. SCAN HEADINGS for just what YOU want ...

STRONG REFERRAL/CO-BROKERING INCOME

Refer this post to earn 2% to 20% of my income depending on info provided and your efforts.  Brokering can yield the same income as me.  Some deals can be $200M+ and yield up to 5% income (do the arithmatic):  Referralincome.ProsperSystems.biz for details and BROKER OPTION

STARTUPS  

  • Submit your 2-pg Overview for COMPLIMENTARY review and feedback.  The CONTENT at mmMM.pskhj.com is what's important.

  • Denver Metro Startups 2.0 Meetup is on First Mondays, 4-5:30+, conveniently at TheCommons.co next to the Denver Convention Center Station:  Startups2.0-Meetup.pskhj.com - it IS possible to connect REMOTELY

  • See latest articles on StartupSteps.pskhj.com at Blog.ProsperSystems.biz, and Startups2.0-Course.pskhj.com for schools and companies.

COMMERCIAL PROPERTIES  

  • Looking for a Gold Buyer for the many gold opportunities we are offered

  • Want us$10mm+ rare assets, us$50mm+ O&G, and us$100mm+ income-producing real estate and businesses:  BuyingAndSellingInterests.ProsperSystems.biz

RESIDENTIAL PROPERTIES  

  • Want Residential Rentals and Rehabs, and Financing:  see SalesInterests-Small.ProsperSystems.biz

FINANCING

  • Lenders are very important for Property purchases and Smart Startups.  Always looking for additional Resources.  Please use UPDATED LenderCriteria.ProsperSystems.biz format see available Lenders.ProsperSystems.biz

  • Always looking for superior funding for startups in the high-tech, real estate and natural resources spaces.  What types of businesses, stage and funding amounts do you like?  Please use our UPDATED FunderCriteria.ProsperSystems.biz format and see available Funders.ProsperSystems.biz

BOOKS

  • Highly recommend Michael Gerber's classic "E-Myth" BOOKS: "Revisited," or any of the industry-specific versions.  His focus on BUSINESS FIRST is a business life-saver:  Google.com/webhp?#q=Gerber+The+E-Myth 

  • Also see Books4StartUps.ProsperSystems.biz 

LINKEDIN

  • If we haven't connected on LinkedIn already, please click the LinkedIn link below, then send an Invite.

  • See latest ArticlesLinkedIn.KentonHJohnson.com

Have a great November!

Thank you very much, Kenton 303-770-4022

LinkedIn • BRIEF • TEAM & Aggregate Resume • Subscription Consulting • Large-Property Interests • Small-Property Interests • Rocket Your Startup Course

​​

Startups 2.0™ Meetup (Pro Bono Work, 4pm Mondays:  main, 1st; work session, 3rd)

Attract a Great Team to Rocket Your Ready-to-Launch Startup

Posted first here, then LinkedIn, Google+, Twitter, etc.

Your Team - Founders, CxOs, Directors, Advisors and Others
Towson Univ (MD) Student Launch Pad Startup Weekend*

Continuing our Startup 2.0™ Steps to “Rocket your Ready-to-Launch Startup,” from the Preliminaries and “Creating Superior Business Documentation” now to attracting additional Team members paid on future income. 

A strong Team will not only help your business become more successful, it will impress financial organizations and the other sources of capital.

 You have your core Management Team, generally Founders who are or will become CxOs, and perhaps some Advisors and candidates for a Board of Directors.   Additional Team Members are:

• CxOs – CEO, COO, CTO, CIO, CMO, CSO (Chief Sales/Science/Security Officer), CCO (Chief Capital/Creative Officer), CFO and CLO.  Some Founders have grown to realize that being CEO is not the best use of their time or talent – CTO, CIO or CMO could be better “positions.”  Finding and attracting the additional CxOs to round out the Management Team is not easy, but will create a stronger Team in the long run.
• Board of Directors, if wanted or required for your corporate structure, have fiduciary responsibility as do the CxOs. Don’t overwork your non-Founder and non-CxO Directors with meetings and other engagements. Ask only 2-4 hours per month to review, make constructive suggestions, encourage and promote to company, until opportunities demand more time.
• Advisors – as a Board or independent – typically do not have fiduciary exposure. Ask only 1-4 hours monthly.  These people are powerful additions to your Team.
• Others – Professionals (Attorney, Accountant, Bookkeeper), Partners, Coaches, Suppliers and Interns.
• Many of these Team Members are excellent CxO and Manager candidates.
• Show off names, pictures, summaries and online profile links of all your CxO-level Team in your Overview and Pitch Deck to show your powerful and deep “bench.”  Also add names and short summaries of your Manager-level and other Team members in your Business Plans – they’ll feel appreciated, and it further increases the size of your Team “bench.”

 There are many Creative Compensation Plans:

• CxOs – ramp up from stipend, to a bill-paying salary plus profit sharing via small ownership equivalent to $200K-$500K in 5th year – more if bring Capital, Intellectual Property or key/voluminous customers to the table.
• Non-employee Directors and Advisors – tiny ownership equivalent to $30K-$100K in 5th year.
• Others – reasonable fees or salaries, reduced by equity or profit sharing which could be more in the long run to off-set the waiting and risk.
• Overpaying, especially early on, is frowned upon by financial sources expecting their principal returned with a reasonable ROI or interest.
• All earn their stake as they participate over a period of time – six months to two years, depending on the ramp up of the company product or service.

 Where do you find excellent people?

• Networking: friends, family and associates; professional groups; social media – good way to let your social media friends know your expanding;  Meetup, such as Founders Lab;  LinkedIn – groups and individuals – see what they are saying in posts and comments (via their activity logs);  Google+, Twitter, etc – check groups/lists, activity logs, comments, likes and shares;  especially notice those looking for opportunities or asking to be on boards.
• Advertise on Craigslist, other free outlets and trade publications, all of which can give very good exposure.
• Recruiters may be necessary for critical positions.

More to come on the Startup 2.0™ Steps. 

Feedback and suggestions are always appreciated here, by message or email.

Thank you very much, Kenton, USA 302KentonJ
LinkedIn • BRIEF • TEAM & Aggregate Resume • Startups 2.0™ Meetup
____________
*Picture via LinkedIn article by Zachary Jones