Golden-Nugget Shares - Business, Tech and CRE - Sept 4-7

Also published on LinkedIn Articles and our GoogleGroup InfoProtal

REMINDER:  We do ANALYSIS of Real Estate LEASEES, PROPERTIES, BUSINESSES

GOLDEN NUGGETS OF INFORMATION

Last week we introduced a powerful method of marketing - post “Golden Nuggets of Information” on Social Media multiple times daily or in regular emails (every 5-15 days).  We’ve been sharing the essence of articles and a few powerful comments regularly on social media.  They are: 

• Quickly consumed, memorable and powerful

• Linked to the source for much-deeper information

• The editing and summaries show understanding and thought leadership

• Mainly share content from professionals in Commercial Real Estate, Business Consulting, and Thought and Executive Leadership

• We share on:  LinkedIn (company), LinkedIn (personal), Twitter (automatically from LinkedIn), Google+, Facebook (company), and often Facebook (personal), then highlighted on this Blog (weekly), as a LinkedIn article (weekly) and our Group Announcement Portal (semi-monthly)

• A full list of these “Updates” is at LinkedIn.ProsperSystems.biz.

Of those who we've shared, the savvy ones Like or Comment on these "Golden Nuggets" as additional exposure, as well as serve the community and remind their followers of their wisdom.

BUSINESS AND COMMERCIAL REAL ESTATE GOLDEN NUGGETS - SEPTEMBER 4-7

Fabrizio Poli: "PRIVATE AVIATION MORE AFFORDABLE. Private aviation as an innovative way to travel by air, but the balance sheet has up until now prevented many companies from innovating. Single-prop, short flights change that, and requires a lot less runway than a jet and can also land on grass. London to Paris will cost around GBP£3,000 (USD$3,800), divide this by 8 passengers and you get £375 each ($475). Surfair are offering a monthly subscription for unlimited flights." (Safe, convenient, innovative, 4/2017, Edited) Lnkd.in/eCFWUxe

Berny Dohrmann for your insights re SOCIAL MEDIA ENGAGEMENT: "We appreciate incoming posts but lack time to engage, which takes patience and time. With 32,000 blog (BernyDohrmann.com) subscribers / 100,000's of monthly readers, most don't comment - into the ether? BUT, wherever I speak globally they come up saying HOW MUCH THE BLOG HELPED THEM! So engagement rate is not a gauge of your brand value and contribution. If brand impression is your goal - just keep doing it. If you're trolling for prospects, you have to revise format and process to that model with an expert - say Daniel Ruke." (Edited - reprinted from private message with permission)

Brian Tracy: "As a salesperson, you are in the business of GAP ANALYSIS:' CLARIFY the need or the gap, BUILD buying desire, and put these ideas into ACTION." (Edited - more detail next week) Lnkd.in/esbf3JW

Dave Kerpen: SECRETS to loving the WORK YOU'RE WITH (cont'd Lnkd.in/eKVEAF8):

• "REWARD YOURSELF. If dreading something that HAVE TO do, put it first on things to tackle, getting it out of the way, so I can focus on what matters that I'm looking forward to most. A reward can help, usually crossing it off the list. –Kayla Wagner Faires, Founder & CEO, Revel Interactive" (Edited)

• "GOOD TEAMing. Doing tedious tasks with people you like and respect, in a warm and friendly environment, can be a pleasure with a good degree of camaraderie. –Matt Doyle, Vice President, Co-Founder, Excel Builders"

• KEEP THE END IN MIND.  "Focus all you do to reach your goals, no matter how much you would otherwise dislike the task. Perspective is everything, and it's necessary to find enjoyment in the seemingly unenjoyable tasks. If your end goal is worthy then you should love any task you perform to reach it.  –David Tomas, General Manager, Cyberclick"  (Edited) 

• More next week 

Frank Kusmer: GROWTH DEBT CAPITAL-RAISING TIPS (Lnkd.in/emKvz7f):

• "Proper RECORD KEEPING, is too-often lacking among busy entrepreneurs, It's critical to maintain detailed professional financial records and annual fiscal statements, or you'll turn off a lender and shows poor managerial skills." (Edited - from last week) 

• "YOUR PLAN: Be fully prepared with a current business plan, showing past performance of your company, exactly how you will be spending the amount loaned, the competitive advantages, projected results and your capability to service the debt." (Edited - from last week) 

• "TIMING.  Borrowing when your business is weak or heading into a crisis may cost more [if still possible].  Anticipate and plan for all your cash flow or project requirements, and seek financing [well] before you start to feel the pinch." (Edited)

• More next week 

Dr. Marshall Goldsmith: HOW 2 MANAGE KNOWLEDGE WORKERS (Lnkd.in/e7TK3fq):

• LEADERs - DON’T PRETEND TO BE AN EXPERT! "Workers know more about their job than their bosses [and dig deeper to stay up with tech]. So how do you lead today’s highly-skilled professionals? Passion, support growth, value time, build networks and expand meaning," (Edited - from last week)

• "PASSION. Many professionals work long hours, so it’s more crucial than ever that they love their work. Those who LEAD by example and DEMONSTRATE passion help their followers infuse the same passion." (Edited - from last week)

• "STRENGTHEN ABILITIES. It’s critical that people update and refine their skills continuously. Leaders need to help their workers learn skills for tomorrow. Leaders also recognize that they may not be a technically competent as their direct reports." (Edited)

• "APPRECIATE TIME: People have less time today, so the value of that time has increased. Leaders who waste their workers’ time are not looked upon favorably. Instead, they should help people to encourage their passions or enhance their abilities." (Edited)

• "BUILD NETWORKS. Job security comes from having ability, passion and a great network. Enable people to form strong networks both inside and outside the company for: huge competitive advantage, strong loyalty, and expansion of knowledge for all concerned." (Edited)

• "SUPPORT GROWTH: The best knowledge workers are working for more than money. They want to make a contribution and to grow in their fields. Leaders who ask their people, 'What can our company do to help you grow and achieve your goals?' will come back tenfold." (Edited) 

• "EXPAND HAPPINESS and MEANING: No one wants to work at a meaningless job that makes them unhappy. Leaders must show their workers how the organization can help them make a contribution to the larger world and feel rewarded for doing something about which they are passionate."

Alfred Gizzo : UNDERUTILIZED ONLINE MARKETING STRATEGIES (Lnkd.in/eFgr9kV):

• "FREE ONLINE ADVERTISING. Free advertising is offered by the top search engines: Google, Yahoo, Bing and Apple business listings. Search engines are competing for customers so need timely information." (Edited - from last week)

• "DIY MARKETING EDUCATION. A few small moves could save a lot of time and money. Rushing to 'make some money becomes a hodgepodge approach versus a clear understanding of marketing ROI. Learn the right questions, know the alternatives and time-lines, and use simple techniques and processes that don't require much technical skill or time." (Edited)

• "DEMAND CREATION vs FULFILLMENT. There are those who don't know they have a specific need or problem, and those searching for a solution, Marketing the same to both dilutes your message. Most products and services just need one or the other. Demand creation educates about needs and problems. Demand fulfillment satisfies them. Positioning is is vital." (Edited)

• "Search Engine Optimization (SEO) or Social Engine Marketing (SEM).   Oftentimes a customized balance combining the two is best. There are many 'hows' with using SEO and SEM, but simple tweaks, insights and basic knowledge often make a huge difference." (Edited)

Anthony J James: TIPS 4 BUSINESS TRANSFORMATION (Lnkd.in/eQj8Tde):

• "HIGH-PERFORMANCE DIGITAL TEAM, responsible for developing, testing, and implementing a strategy to reach and engage target audiences through digital channels like web, mobile, and social, working hand-in-hand with marketing and product leaders." (Edited - from last week) 

• "CONSUMER EXPERIENCE must drive your consumer or 'user-facing' strategy. Don't believe you know what it "should be" - dooms you to failure. 'If you build it, they will NOT come' is a mantra that might have saved many entrepreneurs from disappointment and defeat!" (Edited - from last week) 

• "'Instill a VISION of the fundamental change you want and how digital transformation can deliver it' (Perry Hewitt).  These discussions are shifting more from the 'how' to the 'who,'  as much about human capital investment as delivering new products and services." (Edited) 

• "Embed DATA-INFORMED thinking in the culture.  Understand what to track, and create a culture of continuous measurement.  Be careful that people do not become obsessed with the numbers for numbers’ sake. Define what is actionable, and use data to drive that action." 

• "COLLABORATION IS KEY.  ['Collaboration' is one of my Mantras - KHJ.]  Communication difficulties and old rules of business have conditioned workers to AVOID collaboration.  Learning to collaborate is not just competitively advantageous in a digital transformation economy, but it is a means of rediscovering our natural, creative and decidedly social selves."

Brad Smith: STRENGTH THROUGH VULNERABILITY APPROACHES (Lnkd.in/e7-pSyn):

• "People prefer their leaders with flaws, because it makes leadership more attainable. By being candid about the mistakes you’ve made, or the open questions you have, others will appreciate your authenticity, and create a safe, open environment. Then, can real trust be created, and the best ideas emerge." (Edited - 3 approaches to follow) 

• "ADMIT FAILURE and learn from it. My recommendation to invest $40M in a new venture produced 0.07%. When I explained to management what happened, where I'd been wrong, and what I’d do differently, I was told I was more valuable as a leader because I’d learned from this failure, 'Don’t make the same mistake again; go make a bunch of new mistakes, because that is how we grow.'" (Edited)

• "SHARE your DEVELOPMENT.  Most keep performance reviews private, but sharing my goals and self-assessment with all my associates, openly commits me to focusing on improving in that area.  Ask teammates for feedback and the team gets better. This acknowledges we all have opportunities to grow, and welcome the support needed to conquer those challenges."

• "SHOW EMOTION: Humans are emotional beings, and we shouldn’t be afraid to show it, even at work. I’ve been known to blink back a tear or two when discussing emotional decisions that affect people’s lives or reminiscing about people. It’s happened in front of everyone from employees to our board of directors. At those times, These genuine moments don’t embarrass me - they make me stronger." 

Summary for August 20-31, "Golden-Nugget Marketing - Business and CRE" Article:

• Shared: Alfred Gizzo, Anthony J James, Anthony Jackson, Benjamin Spall, Brad Feld, Brad Smith Brian Tracy, Bull Realty, Christopher Pennington, Cody McLain, Dave Kerpen, Fabrizio Poli Frank Kusmer, Guy Minick, Jack Welch, James Altucher, Jonah Berger, Kim Kaupe, Dr. Marshall Goldsmith, Michael Beckerman, Steven Greene, Suzy Welch, T. Boone Pickens, Varsity Tutors, in a powerful method of marketing - posting the essence of articles and a few powerful comments on Social Media multiple times daily or in regular eMails.

• They are: quickly consumed, memorable, powerful, linked to the source, complimenting the poster's thought leadership, mainly on CRE, Business Consulting, and Thought and Executive Leadership, on many platforms. (See Lnkd.in/ezhafDR)

Much more from earlier at LinkedIn.ProsperSystems.biz

PROSPER SYSTEMS, LLC (.biz) • Kenton H Johnson (.com), Founding Member

LinkedIn • LinkedIn Company Page • Google+ • Twitter • Facebook • Facebook Company Page • USA 302KentonJ (GoogleVoice 302-536-8665 to mobile and Hangouts)​

BRIEF • GROUP • Buying and Selling Interests • Subscription Consulting • Referral Income

NOTE:  We do ANALYSIS of Real Estate LEASEES, PROPERTIES, BUSINESSES and STARTUPS

Golden-Nugget Marketing - Business and CRE - Shares August 27-31

Also published on LinkedIn Articles and our GoogleGroup InfoPortal

REMINDER:  We do ANALYSIS of Real Estate LEASEES, PROPERTIES, BUSINESSES

GOLDEN NUGGETS OF INFORMATION

Last week we introduced a powerful method of marketing - post “Golden Nuggets of Information” on Social Media multiple times daily or in regular emails (every 5-15 days).  We’ve been sharing the essence of articles and a few powerful comments regularly on social media.  They are: 

• Quickly consumed, memorable and powerful
• Linked to the source for much-deeper information
• The editing and summaries show understanding and thought leadership
• Mainly share content from professionals in Commercial Real Estate, Business Consulting, and Thought and Executive Leadership
• We share on:  LinkedIn (company), LinkedIn (personal), Twitter (automatically from LinkedIn), Google+, Facebook (company), and often Facebook (personal), then highlighted on this Blog (weekly), as a LinkedIn article (weekly) and our Group Announcement Portal (semi-monthly)
• A full list of these “Updates” is at LinkedIn.ProsperSystems.biz.

Of those shared, the savvy ones Like or Comment on these "Golden Nuggets" as additional exposure, as well as serve the community and remind their followers of their wisdom.

BUSINESS AND COMMERCIAL REAL ESTATE GOLDEN NUGGETS - AUGUST 27-31

Fabrizio Poli: DRONES ARE CHANGING AVIATION. "A Dubai ruler announced in Apr '17 he wanted 25 percent of all passenger trips in the city to be done by driver-less by 2030, with 10-passenger vans already cruising near the world's tallest building. Soon driver-less, 1-passenger DRONES will be in the skies starting July 2017 [video at YouTube.com], which had their flying debut over one of Dubai's skyscraper hotels." (Edited) Lnkd.in/d9m2e4b

Steven Greene: MASTERMIND GROUPS ACCELERATE - "The goal is to help each other succeed through support and education and well as OTHERS PEOPLES TALENT and insights. Form or join a mastermind group, face to face group, or online forums." (Edited - Search Meetup and the 'Net in your areas) Lnkd.in/eeDhzJ6

T. Boone Pickens: FRUGALITY. "Behaviors that my employees have adopted as their own: I don’t leave my office at night without turning my lights off. If I’m about to leave a conference room, I'll walk around the room to turn off the switch ... " (Edited) Lnkd.in/ekJvDTK

Alfred Gizzo: UNDERUTILIZED ONLINE MARKETING STRATEGIES - "FREE ONLINE ADVERTISING. Free advertising is offered by the top search engines: Google, Yahoo, Bing and Apple business listings. Search engines are competing for customers so need timely information." (Edited - more next week) Lnkd.in/eFgr9kV



Dave Kerpen: SECRETS to loving the WORK YOU'RE WITH (Lnkd.in/eKVEAF8):

• "Whether you're a peanut vendor, or a middle manager, or the CEO of a global empire, each of us has the freedom to infuse passion and spirit into whatever it is we are doing at this very moment." (Edited)

• "Take Regular BREAKS. They energize my brain, and help me see 'What's missing?' and helps me avoid silly mistakes like proof-reading after I've pressed send. --Cody McLain, CEO, SupportNinja" I hustle up 3 flights of stairs hourly or so. (Edited)

• "PAIR IT With Something You Love. After COMPLETING a task you might NOT love, reward yourself immediately with something that generates fonder feelings. Work through mundane tasks in advance of an enjoyable appointment, as a clear stop time and challenge to complete the task efficiently.  –Chuck Cohn, Founder and CEO, Varsity Tutors."  (Edited)

• "Use GYM TACTICS. I approach work tasks I'm not fond of the same as going to the gym. I tell myself that I must go, but I only have to stay for 15 minutes. Once I am there, fully dressed, and starting to sweat, 15 minutes goes by and usually I'm there for an entire workout. --Kim Kaupe, Co-Founder, ZinePak" (Edited)

• More to come over the next two weeks

Frank Kusmer: GROWTH DEBT CAPITAL-RAISING TIPS (Lnkd.in/emKvz7f):

• "Proper RECORD KEEPING, is too-often lacking among busy entrepreneurs, It's critical to maintain detailed professional financial records and annual fiscal statements, or you'll turn off a lender and shows poor managerial skills." (Edited) 

• "YOUR PLAN: Be fully prepared with a current business plan, showing past performance of your company, exactly how you will be spending the amount loaned, the competitive advantages, projected results and your capability to service the debt." 

• More next week

Anthony J James: TIPS 4 BUSINESS TRANSFORMATION (Lnkd.in/eQj8Tde):

• "HIGH-PERFORMANCE DIGITAL TEAM, responsible for developing, testing, and implementing a strategy to reach and engage target audiences through digital channels like web, mobile, and social, working hand-in-hand with marketing and product leaders." (Edited) 

• "CONSUMER EXPERIENCE must drive your consumer or 'user-facing' strategy. Don't believe you know what it "should be" - dooms you to failure. 'If you build it, they will NOT come' is a mantra that might have saved many entrepreneurs from disappointment and defeat!" (Edited) 

• More next week 

Jonah Berger: TIPS 2 INCREASE YOUR INFLUENCE (Lnkd.in/eCHF4Kw):

• "Be a CHAMELEON. Subtly imitating others' language, behavior, or facial expressions eases interactions, increasing liking, trust, and affiliation, and negotiators are 5 times more likely to reach an agreement and increases waiters’ tips by 70%." (Edited) 

• "Make CONSENSUS VISIBLE. To sway a group your way, build consensus for your ideas and make that support easily observable. Find people who already agree with you, and use their support to convince those on the fence." (Edited) 

Brad Smith: CEOs MUST CREATE STRONG CULTURE (Lnkd.in/e5t_zUR):

• "The culture you create lays the foundation that enables every other part of the company to grow and succeed." (Edited - steps follow)

• "EVERYONE’S IDEAS MATTER. Instead of deferring to ideas from the executives, make the meritocracy of your workers' ideas prevail. They are closest to the customer, and the work. Listen first, asking for ideas, then hold all ideas to the same scrutiny." (Edited) 

• "DOERS.  Academic debates are intellectually stimulating, but don’t get things done. Match inspiration with rigor and rapid experimentation." (Edited) 

• "REGULAR CHATS can be a great way to diagnose empowered levels.  Ask questions - better than it was six months ago? Making enough progress? What will help you be more effective? Why?" (Edited)

Brian Tracy: HOW TO COMMUNICATE CLEARLY (Lnkd.in/ehdCkcy): 

• "Success comes from your ability to communicate well. To be CLEAR, stop and think, and then proceed slowly, and it the other person still doesn't understand, REPHRASE it and say it again until that person says, 'Ha! Now I understand.'" (Edited) 

• "There's NOISE between any two responses, such as physical (trucks, TV, other conversations, mechanics), but also internal (hunger, distracted, emotional) that causes other to interpret you in a different way. " (Edited)

• "ASK QUESTIONS, such as 'How do you mean, or how do you mean exactly?' People will expand to make it clearer, and easier to respond intelligently." (Edited)

Jack with Suzy Welch: PRESENTATION RULES (Lnkd.in/eTTh8zy):

• "I’ve come to believe public speaking skill - to a 1,000 strangers or five close associates - is more essential than ever - sets your 'communication fingerprint,' My three rules of success ..." (Edited - "rules" to come daily) 

• "KEEP IT SIMPLE, but not simplistic, just not over-complicated and completely graspable. Know it and have a strong convictions. Don't wind through circuitous thinking to get to points, or bury 'em in data." (Edited) 

• "TELL WHAT THEY DON’T KNOW.  Don't rehash emails, well-worn messages or stories, or simply read from slides. Surprise and delight with NUGGETS OF INFORMATION - new, interesting, and make them smarter." (Edited)

• "LET YOUR PASSION RIP.  I'm not completely opposed to pensive, logical, near flatness, versus a whirling dervish you must show them how much you believe and care about the topic at hand. Today when I speak, it is always my most passionate lines that get the most engagement. 'If you’re a bore to the people who work for you, go slap yourself!'" (Edited)

Dr. Marshall Goldsmith: HOW 2 MANAGE KNOWLEDGE WORKERS (Lnkd.in/e7TK3fq): 

• LEADERs - DON’T PRETEND TO BE AN EXPERT! "Workers know more about their job than their bosses [and dig deeper to stay up with tech]. So how do you lead today’s highly-skilled professionals? Passion, support growth, value time, build networks and expand meaning," (Edited - details over the next week)

• "PASSION. Many professionals work long hours, so it’s more crucial than ever that they love their work. Those who LEAD by example and DEMONSTRATE passion help their followers infuse the same passion." (Edited)

• More next week 

Oleg Vishnepolsky: Effective PROJECT MANAGEMENT KEYS (Lnkd.in/ezQ5QsF):

• "Project managers need to be EMPOWERED TO LEAD. It is time to move into 21st century and call them project leaders!" (Edited) 

• "You MUST UNDERSTAND what you're managing - product [or service], and the technology behind it, various methodologies, user interfaces, quality assurance aspects, business and product/service strategy." (Edited)

• "SYNTHESIZE disparate sources of information. Project management is writing a novel from a bunch of short stories." (Edited) 

• More next two weeks  

Much more from earlier at LinkedIn.ProsperSystems.biz

PROSPER SYSTEMS, LLC (.biz) • Kenton H Johnson (.com), Founding Member

LinkedIn • LinkedIn Company Page • Google+ • Twitter • Facebook • Facebook Company Page • USA 302KentonJ (GoogleVoice 302-536-8665 to mobile and Hangouts)​

BRIEF • GROUP • Buying and Selling Interests • Subscription Consulting • Referral Income

NOTE:  We do ANALYSIS of Real Estate LEASEES, PROPERTIES, BUSINESSES and STARTUPS